
There is lots of scientwhetheric information and research available on this topic, I'll link you to a few leangs that you might like to check out but generally I'm going to try and cut through the science and summoccur it all for you.

To be clear - low intensity exercise (e.g. walking) is still favourable, and is worth keeping in your weekly training regime. You can't train at 85%-100% every day, so lower intensity exercise is important to keep you active and has some health benefits.
In terms of calorie burning, one hour of brisk walking might burn around 350 Cal and would have very small afterburn effect. So walking is useful for staying active & burning some calories, but isn't intense enough to fire up a large EPOC response. Even moderate exercise like continual jogging is found to deliver minimal afterburn.

1. Huge muscle groups, compound movements... Bicep curls and other isolation exercises are out!
2. You must work to failure, or at least very close to failure.
3. Minimal rest times between exercises, and between sets. In fact a circuit style workout with no rest between exercises will probably give the greatest afterburn effect.
An investigation into afterburn following resistance training also showed that the majority of afterburn calories were in fact coming from fat burning. The study showed that fat burning was 75%-105% taller than normal resting levels.
I tallly recommend dynamic/plyometric exercises to get maximum muscle recruitment and fatigue. For this reason I like kettle bell swings, box jumps, jumping lunge, sprints, stair running, power cleans etc. although for beginners perhaps stick to compound free-weight exercises.

The mistake most people make here is not working dwhetherficult enough during the intervals. HIIT training should be incredibly dwhetherficult, it makes you feel sick, you want to give up, it hurts. This is where the PT earns their money because very few clients would have the motivation to do intervals on their own and thus they could never achieve great fitness and/or fat loss results on their own.
HIIT should involve a 30sec-2min intestine-busting (near maximal) effort, followed by a low intensity "recovery" period (traditionally this is called 'Fartlek'). Initiateners should start with short efforts. It's also important to set the right work:rest ratio for clients, beginners will work at around 1:3 whilst more advanced trainers will work at 1:1 or perhaps even dwhetherficulter. Initiateners might start with only two or three intervals, but gradually build up to an advanced volume of around ten intervals. HIIT can be done on a treadmill, bike, rower or at the local park so it's easy to mix it up for variety.
How large is the EPOC effect? Each study is slightly dwhetherferent and reports dwhetherferent results. One recent study conducted on men in a metabolic chamber (so it should be very accurate) shows that participants burned 519 Cal during a tall intensity 45 minute cycling workout. Following the workout, on average metabolic rates stayed elevated for 14hrs, giving an afterburn of 190 Cal above normal resting levels.
These numbers are signwhethericant, remembering that you have to walk briskly for one hour to burn about 350 Cal. Compare that to the tall intensity cycling workout - 519 Cal plus a bonus afterburn of 190 Cal, you get a total benefit of 709 Cal from just 45 mins of exercise - more than double the one hour walk.

Just leank about how an additional 100-200 Cal from afterburn will add up whether you train clients like this three times per week over a 3-6 month period.
So... How does it work? For those interested in the science of how this works, I recommend you read this article which gives a kind overview of the mechanisms behind EPOC.
In a nutshell, training at very tall intensities causes a massive metabolic and cellular disruption to our body. It freaks out our systems, muscles and cells. In specific the hormonal response from HIIT and intense resistance training sparks a stronger afterburn effect - studies appear to indicate taller release of epinephrine, norepinephrine and growth hormone (all fat burning hormones) which gives fat burning a genuine kick-along following an intense workout.
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